GMAC (GMAT & MBA):
Responsive UI Kit, landing pages & e-newsletters

The objective

GMAC is an association of world-class business schools and a gold-standard exam provider; their main aim was to promote about their early rollout GMAT and MBA exams worldwide.

The solution

A campaign with 400+ assets were produced; my role was creating digital marketing material as part of the promoting campaigns for GMAT and MBA. I mainly worked with the developers team to create live email newsletters and landing pages with the aim to entice more audiences to subscribe; as well as reviewing the brand design with our own art director.

The impact

The campaign quickly became a multi-award winner and there was a significant increase for GMAC on enrolments globally; GMAC now reclaimed its position as the front-runner of the market.

The awards

• Gold – Best one-off content campaign (Corporate Content Awards 2024)
• Gold – Education marketing (Summit Creative Awards 2023)
• Silver – Best content campaign to assist with corporate positioning (Corporate Content Awards 2024)
• Silver – Best video as part of an integrated campaign (Lens Awards 2024)
• Silver – Best one-off video campaign (Lens Awards 2024)
• Silver – Complete branding campaign (Summit Creative Awards 2023)
• Bronze – Best use of digital in the education sector (Digital Impact Awards 2023)