McGill and Partners | GB Snowsports:
Responsive microsite & social media assets
Responsive web design | UX design | Interaction design | Prototyping | Social media assets
The objective
McGill and Partners are a specialist insurance and reinsurance broker designed for large clients and complex risks. They’ve decided to sponsor GB Snowsports of 2025 and wishes for a storytelling platform that can highlight the collaboration and raise awareness for both parties.
The solution
Our team has created an identity named “The Edge”; its purpose is to showcase a series of content portraying core themes (e.g. Risk, resilience, etc.) that are related to both parties. We’ve decided to host content on a storytelling platform via Foleon and my role is to create a digital microsite that displays all core themes, video interviews and insights from both brands.
The impact
Reception has been extremely positive from both the McGill and GB Snowsport communities. In just the first two months after launching, social posts have gained 13,000+ organic impressions, 5,000+ views and 1,400 engagements (an engagement rate of over 11% – qualified as ‘excellent’ across platforms). The microsite has also received over 700 unique visits during the October 2025 to April 2026 campaign period.
Video demonstration of the infographic on desktop/bigger screens
Video demonstration of homepage layout on desktop/bigger screens
Video demonstration showcasing an article page layout for desktop/bigger screens
Video demonstration of a pillar page and article page layouts for mobile/smaller screens
Video demonstration displaying a sample pillar page layout for Tablet/medium-sized screens
Static sample showcasing all page layouts created for The Edge microsite
Static sample showcasing single design slide of various author quotes for social media; here’s a sample of the quote from Joe Tyler.
Static sample displaying designs for a social media carousel about Charlotte Bankes of GB Snowsports
Static sample displaying designs for a social media carousel that reared high engagements within half a year
Static sample showcasing another social media carousel design for the campaign
See another project…
Wardour (2023): Responsive website & UI Kit
A revamp of the Wardour company’s website from between 2022-2024; showcasing the design journey from concept to final product.
