Renewi: Ride with Renewi browser app game
UX design | UI design | Interaction design | Prototyping | Graphic design
The objective
Renewi is a leading waste-to-product company operating in Europe; recycling waste into secondary usable materials once more. They had a clear vision where they wanted a game that would help educate audiences more about the nature of their company.
The solution
Our team had ideated how they wanted the game to be visualised, the different types of playing levels and how they needed a visual prototype on how the game should behave. My role was to explore the userflow, pain points and on how the UX behaviour of the game. I created a low-fi prototype while collaborating with the art director, whom designed the hi-fi visual assets so that I can incorporate them into a hi-fi prototype before it gets signed off ready for deployment build.
The impact
Clients and target audiences had expressed positive feedback for the game. It had won a place in the best internal communications from the industrial and basic materials sector.
The awards
- Gold – Best internal communications from the industrial and basic materials sector (Internal Communications and Engagement Awards 2023)
- Highly commended – Best innovation (Internal Communications and Engagement Awards 2023)
Video demonstration of Ride with Renewi browser game with instructions
Video demonstration of live gameplay and quiz for stage 1
Video demonstration of live gameplay and quiz for stage 2
Video demonstration of live gameplay and quiz for stage 3
The userflow diagram showcasing the game and paper wireframes of the ideated layouts to look for pain points
Low-fidelity wireframe layout designed for each round (The last wireframe showcases a redesign of the above wireframe after potential pain points)
Low-fidelity wireframes for all userflow layouts
The showcasing of lo-fi wireframes are in the process of being built into hi-fi wireframes (hi-fi visuals designed by the art director)
Static sample of hi-fi designs after user experience feedback
Static visuals of the game title screen and app thumbnail (for the app store) by me
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