Arthur D. Little – PRISM: Responsive microsite & social media report assets
Responsive web design | UX design | UI design | Interaction design | Prototyping | UI Kit | Social media assets | Performance reports | Data visualisation | Brand campaign
The objective
Arthur D. Little (ADL) is the world’s first management consultancy and PRISM is their quarterly print publication. They were looking into a full rebrand of PRISM and to make its own digital presence more well-known and easily accessed by many business audiences.
The solution
Our team decided to create a future-facing visual identity for the PRISM brand. My role in this involves on generating the userflow, ux behaviours, ideating on the webpage layouts, from visual mockups to approved UI designs while collaborating with other designers, creating the UI kit and working with the developer team to turn the prototype into a real product, checking web accessibility standards and creating a check report for the branding, designing a website & social media performance report via Pitch and creating social media assets for various business platforms.
The impact
The rebranded microsite was published in early 2026. Til this date, ADL leaders have expressed excitement on the increase of engagement through various methods of marketing and social media, driving new conversations with key contacts and businesses.
Video demonstration of the PRISM website on bigger and smaller screens
Video demonstration of home page website layout on desktop/bigger screens
Video demonstration of sample article page layout on desktop/bigger screens
Video demonstration of different article page samples on mobile/smaller screens
Video demonstration of sample data visualisation diagrams created for mobile/smaller screens
Static sample showing the responsive designs for a bar chart diagram
Static sample showing the responsive designs for a infographic diagram
Static sample displaying the design system/tokens/UI kit for the PRISM website
Static sample displaying the WCAG checks for PRISM’s brand colours
Static sample showing the website & social report template created via Pitch for PRISM
Static sample of a social media carousel sample designed by me for one of PRISM’s articles
Static sample showing various single-thumbnail/carousel social media designs related to various PRISM articles
See another project…
Legal & General: Cardiff – a responsive web infographic
An online interactive infographic project for different screen sizes overseen by myself.
