ABB: Social media assets & report
Social media assets | Social media reports | Graphic design | Illustration
The objective
ABB is a global technology leader in electrification and automation, helping industries become more resource-efficient, productive and sustainable so they can outperform. They wanted to gain more engagement and interest from existing and potential clients; one of the main issues was lack of activity within social media and Wardour was given a challenge to increase engagement through this.
The solution
Our team has pitched a few ideas on how to best draw audiences to ABB’s content. My role as part of the team; was to help design social media single thumbnails and carousels so they can used for clicking engagements, create illustrations for animations where ABB plans to promote their content and tidying up social media reports for internal reviews.
The impact
The designs for various content used for social media purposes has raised an increase on reactions and engagements before and after ABB’s new branding.
Static sample social media carousel (stats): ABB is the center of Europe’s AI powerhouse
Static sample social media sample (iconography): The 2025 Gartner Magic Quadrant
Static sample social media carousel: The water & wastewater industry
Static sample social media carousel: Women in STEM
Video demonstration of the social media carousel: 1 gigatonnes = 200 million elephants (design concept by me)
Static sample social media carousel: 1 gigatonnes = 200 million elephants
Static sample social media carousel: Celebrating 125 years in Germany
Static sample social media carousel showcasing the Integrated report 2024
Static social media samples showcasing an older banner design of Making history by Wardour and the new branding design from ABB at a later date.
Static sample showcasing illustrations I have helped taken part of for an animation used in both social media and youtube: Energy transition
Static sample showcasing illustrations I have helped taken part of for an animation: Transform your wind farm with modernization
Static sample showcasing social media reports sample pages
See another project…
Arup: Publications
Print issues showcasing challenging projects documented by Arup; displaying various page layouts.
